My most recent GWMSIST case-study analyzing the lower costs and increased efficiencies leveraged by search-engine marketing (SEM) and search-engine optimization (SEO) scaled with social-media. Harvard Business Review via GWMSIST | BBVA Compass: Marketing Resource Allocation by Alex Singleton on Scribd Read more →
– data analysis is easy but insight is paramount for actionable reporting: getting the right data is just as important as getting the data right. Database administration — from architecture to deployment — is always easier said than done because it requires multi-dimensional professionals empowered by a unique intersections of skill-sets to interpolate reality into business-logic for data-processing; databases are just as easily taken for granted by… Read more →
Bucephalus Web Development CEO, CTO and Founder, Alexander J. Singleton, demonstrates how to create a MariaDB micro-instance with Amazon Web Services. Please refer to his GitHub repo for additional information if need be: Read more →
What are the Pro’s and Con’s of Metaphors in U/X? Pro: Relatable. Regardless of learning-style, we can only begin to understand a new idea or concept by relating it to knowledge of something already understood, which is why metaphors are so prolific in programming- from “spinning-up” a new AWS ec2-Instance to “forking a repo,” computer-scientists can only begin to learn… Read more →
The word technology is derived from Greek– a synthesis of two words, “techne” : “logos” : : “art” : “logic” | “The art of science and the science of art.” Dr. Vannevar Bush’s As We May Think peels deep into the future, over seventy-years before his time, extrapolating precursory technologies now taken for granted: from “relational databases,” to “dry… Read more →
EHRs/EMRs (electronic health records/electronic medical records) are ready for blockchain- a paradigm-shift orders of magnitude more groundbreaking than the existing network haphazardly cobbled by the healthcare status-quo. The regulatory climate may be nebulous but navigable for blockchain-believers in healthcare. I’ll add more within the next few weeks ahead, but I’ve included my case-study, industry-surveillance report cited and presentation below… Read more →
The NTIA announced last August, 2016, that it will transition final oversight of the internet domain system root zone and other core internet infrastructure registries to ICANN. In the land of cyberspace, a URL (uniform resource locator)– more commonly known as “website address,” (e.g. => https://bucephalus.io) is analogous to the physical-street addresses people generally reference while recalling location or giving directions; expanding this analogy… Read more →
This case-study was produced by Alexander J. Singleton, master of science in information systems technology candidate in pursuit at The George Washington University – School of Business. The publication is now accessible in its entirety below via Scribd. “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things… Read more →
The advent of database-science began back in 1970 at IBM’s San Jose Research Laboratory with publication of groundbreaking-research by Dr. E.F. Codd describing the first relational database model. Nearly one decade later, Relational Software Incorporated, the precursor to Larry Ellison’s empire known today as Oracle, released the first relational database management system (RDMS) using modern structured-query languages (SQL) for… Read more →
I’ve decided to provide a quick demonstration of how to create a Bitnami LAMP instance on Amazon Web Services (AWS) ec2 virtual cloud. This tutorial aims to educate public interests on how ostensibly simple website interactions are actually quite complex and easy to take for granted. The instructions below are from the README file contained within the tutorial-files available at my… Read more →