Tag: Google

Google AdWords: The Art of Scrum && Quintuple-Constraint

 As a graduate-student at The George Washington University – School of Business in pursuit of a Master of Science in Information Systems Technology, I recently published a case-study on Google AdWords.  I’ve developed a newfound respect for Agile methodologies, more specifically Scrum.  I recall encountering a work by Jeff Sutherland predicting that academics will study business-management science within the context of pre/post-Scrum, as a watershed moment in history.… Read more →